25 Magazine Issue 2 Preview | Toni Garrn


Erotica, fashion, and art. 25 Magazine has it all. In this 25 Magazine Issue 2 preview, Toni Garrn tantalises in an abstract fashion that has become the magazine’s signature.

Allow me to leave you with a surprisingly safe-for-work preview along with some quotes from model-turned-editor of 25 Magazine, Anja Rubik, as she shares her thoughts on a women’s sexuality –a subject predominant in every issue. It just never gets old doesn’t it?

25 magazine issue 2, anja rubik

“I want to start by saying that working on 25 every day has changed my life. Of course taking on the role of Editor and meeting the rotating cast of contributors to the journal were new for me, and I was ready for that challenge and will be forever. What I was not ready for was the reaction to the last issue’s use of erotica. The unexpected backlash made me realize that our generation is more conservative than that of our parents. Basically, celebrating a woman’s body as having a sexuality instead of merely being sexual is viewed as wrong. The media operates on a paradox—it’s no secret—where selling the notion of unobtainable beauty is allowed, while portraits of women just being women are simultaneously shunned. However, I still want to continue pushing the boundaries of what a female fashion magazine can be.”

25 Magazine issue 2, Anja Rubik

“A woman is present” is the title of our second issue and it’s dedicated to women who have made a remarkable impact on our world today, breaking the glass ceiling in the fields of design, fashion, and art. Some have created their own successful brands from the ground up, and others are the head designers of major fashion houses. One such example is Marina Abramović. Throughout her career, she has walked The Great Wall, sat in museums for seven hundred and fifty hours, and scored manifestos. MoMA’s 2010 retrospective of her career has solidified her as one of the most remarkable artists of our time. Inside this issue, through letting us into her archives, she shares with us how erotica and how sexual energy lives within her work.”

25 Magazine issue 2, Anja Rubik

“Also in this issue is the iconic Michèle Lamy, best known as the muse to Rick Owens. Lamy agreed to give us a rare glimpse into the brand, including the elusive “Owen’s family,” the people who work with her in the fashion house. The crew are so much more than cogs in a wheel—they eat together, travel together, and are so close that it seems as if they even live together. It was an experience we won’t forget.”

25 Magazine issue 2, Anja Rubik

“For me, starting this magazine has helped me channel the kind of sexual energy I find every woman to possess, and I’m thankful, because it’s opened my eyes to more experiences and the difference we can all make. The women celebrated in these pages have started an important conversation about variations of erotica, and have proven that sexual energy is the source of creation. Without it, where would we be? It’s not an easy question to answer, because the answer continues to be written. I hope we can be a part of it. Enjoy this issue.”

25 Magazine issue 2, Anja Rubik

25 Magazine issue 2, Anja Rubik

25 Magazine issue 2, Anja Rubik

25 Magazine issue 2, Anja Rubik

Image Credits: nowness.com

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Gucci Spring/Summer 2013 Ad Campaign | Anja Rubik and Karmen Pedaru by Mert & Marcus

Gucci Spring/Summer 2013 ad campaign, Anja Rubik, Karmen Pedaru, Mert & Marcus, Mario Testino

Gone with the highly stylized ad campaigns of recent seasons’ past and in with a straightforward studio shoot sans props. The Gucci Spring/Summer 2013 ad campaign brought back memories of ad campaigns during Tom Ford circa Gucci when he first enlisted the help of Mario Testino and Carine Roitfeld somewhere around the mid-nineties. Perhaps it was due to the 60th anniversary of the 1953 Gucci Horsebit loafer that prompted a reference into the archives.

This time Anja Rubik and Karmen Pedaru replaces the cool nineties glamour of Amber Valetta as Mert & Marcus make easy work here. Interesting that the aesthetic remained the same –as did the ever timeless Horsebit loafer– and for the clothes, a simple palette of singular colours and silhouette shone through. But it was the nostalgic mood of yesteryears that got me the most excited.

Check out the rest of the Gucci Spring/Summer 2013 ad campaign featuring Anja Rubik and Karmen Pedaru by Mert & Marcus below.

Gucci Spring/Summer 2013 ad campaign, Anja Rubik, Karmen Pedaru, Mert & Marcus, Mario Testino

Gucci Spring/Summer 2013 ad campaign, Anja Rubik, Karmen Pedaru, Mert & Marcus, Mario Testino

Gucci Spring/Summer 2013 ad campaign, Anja Rubik, Karmen Pedaru, Mert & Marcus, Mario Testino

Gucci Spring/Summer 2013 ad campaign, Anja Rubik, Karmen Pedaru, Mert & Marcus, Mario Testino

Gucci Spring/Summer 2013 ad campaign, Anja Rubik, Karmen Pedaru, Mert & Marcus, Mario Testino

Gucci Spring/Summer 2013 ad campaign, Anja Rubik, Karmen Pedaru, Mert & Marcus, Mario Testino

Image Credits: tfs

Are You Ready For Fashion Week?

Are You Ready for fashion week? The Fall/Winter 2012/2013 shows kick off today starting with New York. For the full schedule, visit NOWFASHION.com.

Video produced by NEXT Models, starring Abbey Lee Kershaw, Aline Weber, Anja Rubik, Arizona Muse, Karlie Kloss, Lou Doillon among others and directed by Sebastien Haddouk and Julien Gallico.

Facing by Naq Lee | Frida Gustavsson, Natasha Poly, Anja Rubik, Abbey Lee Kershaw

Facing by Naq Lee is dedicated to all model lovers out there. A simple concept of shooting a model’s face for a couple of seconds, played to Lucy Rose’s Night Bus, make up this entire video. Shot during the Spring/Summer 2012 fashion weeks, the video features 26 models with a good mix of up-and-comers and regulars of the modeling scene but do not be disheartened if you find your favourite missing.

In order of appearance: Frida Gustavsson, Natasha Poly, Anja Rubik, Aymeline Valade, Kelly Mittendorf, Anais Pouliot, Tanya Dziahileva, Aline Weber, Kasia Struss, Milagros Scholl, Abbey Lee Kershaw, Valerija Kelava, Antonia Wesseloh, Sigrid Agren, Alana Zimmer, Anabela Belikova, Karolina Kurkova, Sara Blomqvist, Isabeli Fontana, Hyoni Kang, Iekeliene Stange, Catherine McNeil, Daphne Groeneveld, Jessica Stam, Jules Mordovets and Bruna Tenorio.

Just something to ogle at for a few minutes; which is your favourite?

Vogue Paris October 2011 | Sasha Pivavorova, Anja Rubik

Vogue Paris October 2011 cover, Sasha Pivavorova, Mert & Marcus, Emmanuelle Alt

Sasha Pivavorova covers the Vogue Paris October 2011 issue in what I must say is Emmanuelle Alt’s best issue ever since her first Vogue Paris issue in April 2011 as editor-in-chief. The cover editorial, titled Fatale features both Sasha Pivavorova and Anja Rubik in a daring display of nudity that is so Vogue Paris. Lensed by Mert and Marcus and styled by Emmanuelle Alt, Anja Rubik and Sasha Pivavorova’s commanding presence in each of the photos coupled with sensual hints make for a stunning and stimulating editorial. Check out the full Vogue Paris October 2011 cover editorial featuring Sasha Pivavorova and Anja Rubik below.

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Vogue Paris October 2011, Sasha Pivavorova, Anja Rubik, Mert & Marcus, Emmanuelle Alt

Image credits: tfs