Miu Miu Spring/Summer 2012 Ad Campaign | Mia Wasikowska by David Sims

Miu Miu Spring/Summer 2012 Ad Campaign, Mia Wasikowska, David Sims

Rising star Mia Wasikowska stars in the latest Miu Miu Spring/Summer 2012 ad campaign shot by David Sims. Miuccia Prada decided to go with studio photography this season, moving away from last season’s controversial shoot with Hailee Steinfeld but notably still not using a model. Love it or hate it, the over-the-top styling and bold bursts of print and colour make the Miu Miu Spring/Summer 2012 ad campaign a sure standout. I think she’s got it right again; a different statement every season.

Check out the rest of the Miu Miu Spring/Summer 2012 ad campaign featuring Mia Wasikowska by David Sims below.

Miu Miu Spring/Summer 2012 Ad Campaign, Mia Wasikowska, David Sims

Miu Miu Spring/Summer 2012 Ad Campaign, Mia Wasikowska, David Sims

Miu Miu Spring/Summer 2012 Ad Campaign, Mia Wasikowska, David Sims

Image credits: tfs

Alexander McQueen Fall/Winter 2011 Ad Campaign | Raquel Zimmermann

Alexander McQueen Fall/Winter 2011 ad campaign, Raquel Zimmermann, David Sims

Alexander McQueen Fall/Winter 2011 ad campaign stars Raquel Zimmermann against a somewhat explosive and dramatic backdrop that would look just at ease in a sci-fi film. Shot by David Sims, the Alexander McQueen Fall/Winter 2011 ad campaign features Raquel Zimmermann in rather stiff poses which I’m sure was on purpose but I’m not really sure if I’ll be raving about it. See for yourselves below.

Alexander McQueen Fall/Winter 2011 ad campaign, Raquel Zimmermann, David Sims

Alexander McQueen Fall/Winter 2011 ad campaign, Raquel Zimmermann, David Sims

Alexander McQueen Fall/Winter 2011 ad campaign, Raquel Zimmermann, David Sims

Alexander McQueen Fall/Winter 2011 ad campaign, Raquel Zimmermann, David Sims

Image credits: alexander mcqueen/david sims

Uniqlo +J Fall/Winter 2011/2012 Ad Campaign | Arizona Muse

Uniqlo +J Fall/Winter 2011/2012 Ad Campaign, Arizona Muse, Jil Sander

The final Uniqlo +J Fall/Winter 2011/2012 ad campaign has been unveiled. After just three short years, Uniqlo +J collaboration, which Jil Sander herself collaborated in, will be coming to an end with this final Fall/Winter 2011 collection. The Uniqlo +J Fall/Winter 2011/2012 ad campaign features Arizona Muse and Bastiaan Van Gaalen, shot by David Sims.

Uniqlo +J Fall/Winter 2011/2012 Ad Campaign, Arizona Muse, Jil Sander

Uniqlo +J Fall/Winter 2011/2012 Ad Campaign, Arizona Muse, Jil Sander

Uniqlo +J Fall/Winter 2011/2012 Ad Campaign, Arizona Muse, Jil Sander

Uniqlo +J Fall/Winter 2011/2012 Ad Campaign, Arizona Muse, Jil Sander

Uniqlo +J Fall/Winter 2011/2012 Ad Campaign, Arizona Muse, Jil Sander

Uniqlo +J has been about luxury minimalist basic wear showcasing the oh-so-familiar Jil Sander aesthetic at affordable price points. Fans should not be disheartened as there is still the relatively new Jil Sander Navy diffusion line to look forward to. Into its second collection come this fall, Jil Sander Navy is a lower-priced line that is targeted at the more casual and younger customer, priced at $125 for a shirt to $795 for a coat. Not too bad I would say. Quite unlike Uniqlo +J, where basic wear is the main focus and the colours more muted, Jil Sander Navy will be your go-to place if you are looking for affordable Jil Sander. It will essentially be what Marc By Marc Jacobs is to Marc Jacobs or what T By Alexander Wang is to Alexander Wang; or another money-making avenue if you will.

View the Jil Sander Navy ad campaign and collection.

View the Jil Sander Fall 2011 Ad Campaign & Collection.

Image credits: designscene, fashionologie

Jil Sander Navy Fall 2011 Ad Campaign | Arizona Muse

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Arizona Muse is the new face of the latest Jil Sander Navy Fall 2011 ad campaign. Shot by Willy Vanderperre, who also shot the Jil Sander Fall 2011 ad campaign, Arizona Muse channels androgyny with wet tousled hair in black and white imagery. Amazing collaboration.

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The Jil Sander Navy Fall 2011 ads have a very similar creative direction to the debut Spring 2011 ads which Valerija Kelava fronted. Shot by David Sims, you almost would have thought that they belonged to the same campaign.

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Following the end of the Jil Sander and Uniqlo +J collaboration with the last collection being Fall 2011, Jil Sander Navy could be the next answer to having ‘affordable’ Jil Sander. Although the +J collaboration was designed by Jil Sander herself and not Raf Simons, the Jil Sander minimalist aesthetic was still present through and through.

My guess is that talk of having a lower-priced diffusion line has been going on for a while and the launch of Jil Sander Navy was timed to coincide with the departure of the +J collaboration to avoid competition, after all, +J is still priced cheaper than Jil Sander Navy. Case in point, Jil Sander Navy was launched for Spring 2011 in January this year targeted at younger, more casual customers and is reasonable priced at $125 for a shirt to $795 for a coat. Probably one of the lower price points for designer diffusion lines out there.

Contrary to the ad campaigns, there are actually more colours in the collection. Looks set to be a hit, comparable to T by Alexander Wang. Affordable, simple, chic and easy to wear. Take a look at some of the outfits of the Spring 2011 collection below.

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Like what you see? Head over to the Jil Sander online store to browse the full collection including bags, accessories and shoes.

Image credits: jil sander, fgr, becomegorgeous

Valentino F/W 10 Ad Campaign

I just learnt that the Valentino F/W 10 ad campaign will feature models in the nude which is not entirely a fresh subject. The question is what is the point of nudity in fashion where clothes are supposed to cover up our bits and the only answer that comes to mind is the artistic value of nudity. But having said that, ad campaigns are supposed to showcase a designers clothes and I feel nudity in the ad takes the eye and attention away from the main purpose of the ad. It just does not make sense to me why nudity in fashion is here to stay and we will always be confronted with these images quite frequently. And so we have it, the Valentino F/W 10 ad campaign featuring Freja Beha Erichsen, Monika “Jac” Jagaciak and Tati Cotillard in alternating nude images with ones that have them in the label’s clothes. The ad also features male model, Alex Gilbert. Here is a preview of the ad shot by David Sims