Balenciaga Spring/Summer 2012 Ad Campaign | Laura Kampman, Juliane Grüner, Rosie Tapner & Kirstin Liljegren by Steven Meisel

Laura Kampman, Juliane Grüner, Rosie Tapner, Kirstin Liljegren, Steven Meisel, Balenciaga Spring/Summer 2012 Ad Campaign

The Balenciaga Spring/Summer 2012 ad campaign is so unsexy and unglamorous that it is actually working. Steering clear of the conventional is what evokes Nicolas Ghesquière’s natural artistry that transcends the Balenciaga archive. Shot by Steven Meisel, Laura Kampman, Juliane Grüner, Rosie Tapner and Kirstin Liljegren do some damage to a modest room in the most unflattering but yet alluring fashion. The irony.

Check out the full Balenciaga Spring/Summer 2012 ad campaign by Steven Meisel featuring Laura Kampman, Juliane Grüner, Rosie Tapner and Kirstin Liljegren below.

Laura Kampman, Juliane Grüner, Rosie Tapner, Kirstin Liljegren, Steven Meisel, Balenciaga Spring/Summer 2012 Ad Campaign

Laura Kampman, Juliane Grüner, Rosie Tapner, Kirstin Liljegren, Steven Meisel, Balenciaga Spring/Summer 2012 Ad Campaign

Laura Kampman, Juliane Grüner, Rosie Tapner, Kirstin Liljegren, Steven Meisel, Balenciaga Spring/Summer 2012 Ad Campaign

Laura Kampman, Juliane Grüner, Rosie Tapner, Kirstin Liljegren, Steven Meisel, Balenciaga Spring/Summer 2012 Ad Campaign

Laura Kampman, Juliane Grüner, Rosie Tapner, Kirstin Liljegren, Steven Meisel, Balenciaga Spring/Summer 2012 Ad Campaign

Laura Kampman, Juliane Grüner, Rosie Tapner, Kirstin Liljegren, Steven Meisel, Balenciaga Spring/Summer 2012 Ad Campaign

Laura Kampman, Juliane Grüner, Rosie Tapner, Kirstin Liljegren, Steven Meisel, Balenciaga Spring/Summer 2012 Ad Campaign

Laura Kampman, Juliane Grüner, Rosie Tapner, Kirstin Liljegren, Steven Meisel, Balenciaga Spring/Summer 2012 Ad Campaign

Laura Kampman, Juliane Grüner, Rosie Tapner, Kirstin Liljegren, Steven Meisel, Balenciaga Spring/Summer 2012 Ad Campaign

Image credits: Balenciaga/Steven Meisel